Create an Outstanding Logo! What do you mean?
In this article, we will discuss, How to Create an Outstanding Logo in Canva Pro for Free? But before starting the logo design process, I would like to clear the following important points:
- What is a Logo?
- What makes a good logo?
- Logo design process
- 5 principles of Effective Logo Design
- Golden Rules for Crafting a Logo
- Elements of Great Business Logo
What is a Logo?
The logo is like the hallmark of a brand or business in that the design (shape, color, font, image) itself creates an impression of authority, loyalty, and superiority. The design process should aim to make the logo immediately recognized and memorable among the audience. The purpose of your logo should help others easily recognize your niche and make your brand identity among the competitors.
What makes a Good Logo?
The attributes that make your logo look outstanding are:
- Distinctive: Your logo should be distinguishable in the crowd.
- Attractive: It should be alluring and appealing with a magical power to attract.
- Appropriate: The design should be suitable to easily recognize the brand and niche you are special.
- Graphical: Visually communicates the message you want to convey.
- And most importantly Simple to recognize and remember.
Golden Rules for Crafting a Logo
To design a good logo, you need to have a lot of knowledge, skills, and experience. But if are new to this industry, don’t worry. I will guide you through the process step by step.
If you are creating a new logo from scratch, First, you need to ask yourself:
- What am I going to represent? the brand, product, or individual’s character?
And if you are planning to update an existing logo, ask yourself!
- Do I need to change the direction to make a big statement?
- Should I make minor tweaks to the existing logo design to make it friendly, and uncaring to loving?
With these big questions, you may find it difficult to identify where to start with this outstanding task to design a logo. So, to make this task easy and crispy for you, I have composed an article “15 golden rules for logo design“, with handy tips that will focus on both the design process and how to implement brand strategy throughout the design process.Get Canva Pro Subscription for Free
5 principles of Effective Logo Design
As I mentioned that a good logo should be distinctive, appropriate, graphic, and simple in form and it conveys the right message to the right audience. Check the 5 Principles of effective logo design.
Logo design process
“Some wonder what’s so difficult about creating a good logo. They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, logo creation can look like it was a simple task. But, it’s not. A logo takes thought and creativity, and many elements combine to make a good one. You know that good logo when you see it. Here’s some of what goes into one:” (Via Harrison Mcleod).
When creating a logo, follow a process that ensures the final design meets the needs of the clients. Below, we have listed the typical process that professional logo designers follow. With practice, you will no doubt develop your own.
Remember, While creating a logo, you should follow a certain process that ensures that the final design meets the needs of your customers. Below is the mindmap of the typical process that professional designers follow while designing an outstanding logo. If you practice, you will also be able to create outstanding logos like a pro.
Design brief. Conduct a meeting, complete a questionnaire with the client and get the design brief.
Research: Do some research on the niche and the industry itself. Find out its history, and competitors, and brainstorm to solve the design.
Reference: Conduct research on the logos in the similar niche and competitors, current styles, and trends that may relate to your design brief. Get the successful ones and follow the trends as well as consider the longevity.
Sketching and Conceptualizing: You should consider the logo design process around the design brief questionnaire summary obtained from the client and your research work. Use paper and pen to put ideas on the head right on paper. sketching helps you to reach the final goal. Just begin with a blank piece of paper.
Reflection. The basic design principle is that taking small breaks throughout the design process lets your ideas get mature. Take time to renew your enthusiasm and solicit feedback. Show the design to your friends and colleagues, and ask them to interpret what the design looks like and what the message does it convey?
Revisions and positioning: You need to revise your design to make a perfect logo.
Presentation: Get the best design ready after completing the reflection process and present it to the client. Create a good-quality PDF and also show the context which will help them clearly visualize the brand Identity. A good presentation is key to getting the client’s approval.
Delivery and Support: Now your design is perfect and approved, deliver the appropriate files to your client and give all kinds of support.
Elements of Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn the seven elements that make a great business logo.
Your logo is often the first impression customers get of your business, so you want it to be positive and memorable.
Create an Outstanding Logo for Free!
Creating an outstanding logo is something that every designer wants. Don’t you agree with this?
As a designer, you need to have some ideas similar to the industry in that you are going to create a logo. If you search for a particular logo on the internet you may find lots of sample logos. But the problem is that you don’t know which application is used to design this logo.
To make things easier for you here is the best tool to create an outstanding logo for your business or for a client. Sign Up